We compared two 75ml toothpastes for sensitive teeth: Sensodyne Rapid Relief Original Mint and Colgate Sensitive Instant Relief Repair + Enamel Strength.

What we looked at

Stated relief claims, listed ingredients and technology, flavour, size, and price including price per 100ml. All claims are the listings' own; none were tested here, and anyone with ongoing sensitivity should ask a dentist.

The verdict

If you want the brand whose listing calls it the No.1 dentist-recommended brand for sensitive teeth, with stated instant relief and staining prevention, Sensodyne Rapid Relief is the well-known pick, at £3.47 (about £4.63 per 100ml). If you would rather pay 49p less, about £3.97 per 100ml, for a toothpaste with a listed 8% arginine, 1450 ppm fluoride and a calcium protective layer, Colgate Sensitive Instant Relief is the value option, at £2.98.