We compared two foot creams for cracked heels: the O'Keeffe's Healthy Feet Foot Cream Jar and the Flexitol Cracked Heel Balm with 25% Urea.
What we looked at
Formula, size, claims, and price per 100g.
The verdict
If you want the best-known glycerin foot cream with a huge review history, O'Keeffe's Healthy Feet is the pick at £6.00 for 91g, about £6.59 per 100g. If you would rather pay £1.50 more for a 25% urea balm with ProVitamin B5 and shea butter in a 112g tube, the Flexitol is the alternative, at £7.50, about £6.70 per 100g.

A £6.00 91g glycerin foot cream jar for very dry skin.

A £7.50 112g cracked heel balm with 25% urea.
O'Keeffe's Healthy Feet Foot Cream Jar, 91g — Most Reviewed
Intended for: Marketed as a 91g foot cream jar for very dry skin and cracked heels, containing glycerin, described as instantly boosting moisture levels and forming a protective layer that prevents further moisture loss. Carries 4.6 stars from 87.7K ratings on this listing.
What we liked
- Cheaper than the Flexitol on these listings, at £6.00
- Very large review history (87.7K ratings)
- Glycerin formula that locks in moisture
- Simple jar format
Worth knowing
- No urea percentage stated in the details we reviewed
- Slightly lower star rating than the Flexitol (4.6 vs 4.7)
Best for
- Buyers who want a well-reviewed everyday foot cream
- Anyone with very dry feet
- Those who want the lower price
Not ideal for
- Buyers who want a stated 25% urea balm
- Anyone who wants a medically proven claim on the listing
Flexitol Cracked Heel Balm with 25% Urea, 112g — 25% Urea
Intended for: Marketed as a 112g cracked heel balm with 25% urea, ProVitamin B5 and shea butter, described as medically proven with visible results in one day, GP recommended and suitable for diabetics. The listing also claims 98% of 1,000 users saw a reduction in rough, dry or hard skin. Carries 4.7 stars from 21.7K ratings on this listing.
What we liked
- 25% urea with ProVitamin B5 and shea butter listed
- Visible results in one day claimed
- Higher star rating than O'Keeffe's (4.7 vs 4.6)
- Stated as suitable for diabetics
Worth knowing
- Costs £1.50 more than O'Keeffe's on these listings
- Smaller review history than O'Keeffe's (21.7K vs 87.7K ratings)
Best for
- Buyers who want a urea-based balm
- Anyone with hard, cracked heels
- Those who want the higher-rated option
Not ideal for
- Budget-conscious buyers
- Anyone who wants a simple glycerin cream



