We compared two 500ml body lotions for dry and sensitive skin: the Aveeno Daily Moisturising Body Lotion and the E45 Moisturising Lotion.
What we looked at
Key ingredients, stated hydration time, suitability claims, and price.
The verdict
If you want an oat-based lotion with a stated 48 hours of moisturisation and a dermatologist-tested claim, the Aveeno is the pick at £9.50. If you would rather save £2.51 and get a stated 72 hours of moisturisation, suitable for the whole family including babies, the E45 is the alternative, at £6.99.
A £9.50 500ml oat-enriched lotion for sensitive and dry skin.
A £6.99 500ml lotion for dry, sensitive and atopic skin.
Aveeno Daily Moisturising Body Lotion for Sensitive Skin, 500ml — Oat Formula
Intended for: Marketed as a 500ml daily moisturising body lotion for sensitive, normal to dry skin, enriched with nourishing oats and emollients, with up to 48 hours of moisturisation after continuous use, and described as dermatologist tested. Carries 4.7 stars from 20.3K ratings on this listing.
What we liked
- Oat-enriched formula for sensitive skin
- Stated 48 hours of moisturisation after continuous use
- Described as dermatologist tested
- Very large review history (20.3K ratings)
Worth knowing
- Costs £2.51 more than the E45 on these listings
- Stated hydration time is shorter than the E45's 72 hours
Best for
- Buyers with sensitive skin who like oat-based formulas
- Anyone who wants a dermatologist-tested claim
- Those who want a daily lotion
Not ideal for
- Budget-conscious buyers
- Anyone who wants a stated 72-hour claim
E45 Moisturising Lotion 500ml for Dry and Sensitive Skin — Best Value
Intended for: Marketed as a 500ml moisturising lotion for dry and sensitive skin with a stated 72 hours of moisturisation, suitable for daily use on extremely dry, sensitive and atopic skin, and for the whole family including babies. Carries 4.7 stars from 18.9K ratings on this listing.
What we liked
- Cheaper than the Aveeno on these listings, at £6.99
- Stated 72 hours of moisturisation
- Described as suitable for atopic skin and for babies
- Same 4.7 star rating as the Aveeno
Worth knowing
- Listing bullets give no ingredient detail
- Slightly smaller review history than the Aveeno (18.9K vs 20.3K ratings)
Best for
- Buyers who want the lower price
- Anyone with very dry or atopic skin
- Families with babies
Not ideal for
- Buyers who want an oat-based formula
- Anyone who wants a stated ingredient list in the listing
